masthead

Effective pack warnings
ready for use.

Smokers carry packs and see
cigarette packages on average
15 times a day
5,500 times a year


Cigarette packages are the most direct line of communication to the consumer.
Graphic pictorial pack warnings are an essential component of any comprehensive strategy to reduce tobacco use.

Today more than 40 countries or jurisdictions have implemented pictorial warnings, with many more in progress.